Now Sending from the EveryDay Platform: Automated Communications that Go Beyond the Nudge

While EveryDay Labs is known for its behavioral science-informed chronic absenteeism nudges, the communication options don’t stop there. Over years of partnership with districts nationwide, we’ve thoughtfully designed a myriad of communication types. Working side by side to implement campaigns, or crafting messages in-house to meet common attendance needs, these are now templates available the multi-channel communications hub embedded within the EveryDay Platform. Driven by the latest data and behavioral science principles, educators can either customize these templates as needed, or automatically personalize and send high-impact messages that continue to build a strong culture of attendance. Read on for the details! 

Automation that Powers Better Attendance

Reducing chronic absenteeism requires a mix of data-driven insights, early intervention, and strong family-school partnerships. But asking busy school staff to regularly take a magnifying glass to their spreadsheets, locate patterns, and send individual messages can be an uphill battle.

That’s why we set out to automate the most common and helpful messages that staff often send. You’ll find numerous communication templates directly within the EveryDay Platform. Informed by your district’s real time data, the right message is triggered to the right family at the exact moment it matters most.

Here are just six of the message templates now available to all educators using the EveryDay Platform. Check back in as we continue to add more!

1. Absence Excuse Reminders

Why Send? Prevent truancy and streamline communication.

Perfect attendance should never be the goal. Life happens, whether it be mild illness or a family tragedy. But in the midst of the chaos, families may forget to call in and excuse the absence. These unexcused absences can quickly trigger unnecessary and stressful truancy legal processes. 

Are you ready to save your front-office staff hours of phone tag and your families some unnecessary stress? Automating these messages within the EveryDay Platform can ensure that personalized text messages in response to an unexcused absence promptly go out, conveniently providing the phone number to call and excuse the absence. 

2. Monday/Friday Missers… or really, any day of the week 

Why Send? Break the "extended weekend" habit.

That relaxed Friday energy or dreaded Monday feeling often translates into attendance dips. The EveryDay Platform is the only platform that automatically flags attendance patterns, including when students are missing specific days of the week. When the EveryDay Platform detects this specific pattern for any individual student, it can automatically trigger a text reminder the evening before their challenging day, emphasizing the importance of consistent, daily attendance and offering support. Getting ahead of this pattern and opening up a conversation before it becomes a chronic issue can prevent many more absences down the road. 

3. Welcome Back and Dip Day Campaigns

Why Send? Build a culture of belonging and attendance from day one.

Whether it’s the start of a brand-new school year, the Halloween sugar rush, or the Monday morning after a cozy and indulgent winter break, re-establishing routines is tough. Automating Welcome Back text messages right around these key moments where attendance can often dip makes it easy to proactively engage families, celebrate their return, highlight key upcoming dates, and ensure everyone knows exactly when and where to show up.

4. Positive Streaks

Why Send? Reinforce good habits and shift from punitive to positive.

Family outreach shouldn’t be limited to when things aren’t going so well. Celebrating the wins is just as critical for encouraging long-term success. When a student maintains a streak of days attended (this can be set at different thresholds, ie 5 days, 10 days, etc), the platform automatically sends a congratulatory message to the family. It’s a quick, high-impact way to build positive home-school connections and keep up the momentum. 

5. Enrollment Follow-Up

Why Send? Make it easier to keep students and families coming back.

It’s no secret that public schools nationwide are seeing enrollment in a steady downturn.  While a message can’t fix declining birthrates, it can make it easier for you to capture the families and students within your reach by making the enrollment process smoother. That’s why we encourage educators to take advantage of the enrollment follow-up messages included in the EveryDay Platform arsenal, helping it make it clear to families when it’s time to enroll and guide them through the next steps. 

6. Illness Supports 

Why Send? Highlight the wellness resources available to address attendance barriers

Physical and mental health challenges are two of the most commonly cited barriers to attendance, and districts and their wider communities have often invested in numerous resources to support student wellbeing. But if families don’t know about these resources, they won’t have the intended impact. When families call in to excuse an absence due to illness, educators can leverage messages that highlight the illness supports that will help families access the care they need.

And more… including Address Verification, Attendance Recovery Campaigns, and Proactive Resource Outreach. Working together with our partners and leveraging behavioral science principles to make their lives easier and their communications more effective, we continue to add different communication templates into the EveryDay Platform. 

Ready to Go Beyond the Nudge?

By diversifying and automating your communication strategy, you can move towards a supportive, holistic approach that resonates with families and their students and supports a strong culture of attendance all year long.

We’re ready to help! Reach out to review your current communication setup and get more campaigns working on your behalf. 

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